If you’re looking to increase sales and boost online visibility for your brand but cannot afford to outsource or hire a new employee, there is a great solution available to you. We offer a fully-funded Level 2 Digital Promotion for Business qualification which allows you to upskill employees so you can use digital technologies to promote your business in-house.
Key Topics
During the online course, you will cover key topics including:
- Digital Promotion for Business
- SEO for business
- Co-ordinating the use of digital & online media for business
- Emergent digital technologies (includes apps)
- Producing digital promotional content for business
- Social media for business
- Email campaigns for business
- Measuring effectiveness of digital promotional activity for business
- Data Protection / online reputation management
- Using the internet to raise funds and outsource business transactions
Why Promote Your Business?
Google receives over 63,000 searches per second on any given day. Every second, you could have potential customers searching for businesses just like yours. If you don’t have a strong online presence, they may go to a competitor instead.
Once you have gained new knowledge from the short course, you will be able to put it into practice in your workplace. You’ll know how to optimise content for search engines, use social media for business and produce effective email campaigns to increase open rates.
There are so many different ways you can promote your business, both for free and through paid advertising. This course will cover different ways you can advertise with budgets of different sizes, and even if you don’t have a budget available.
This will all help you to gain more visibility of your company and reach your target audience, which will result in an increase in sales.
Importance of Data Protection and Reputation Management
Building marketing campaigns doesn’t just stop at pressing publish. You need to understand the importance of protecting your customers’ data, especially when leaks can lead to extreme fines.
Not only that, but you need to be able to manage a campaign after it’s gone live in case of negative backlash. In this course, you will cover data protection and reputation management, to make sure you’re prepared not only for building and implementing campaigns but managing them.
Why the Level 2 Digital Promotion for Business course?
This level 2 course is completed online, which means that you can do it remotely in any location with an internet connection. You won’t have to travel to a training centre, and you can do it in your own spare time. The course will be completed in 12 weeks and you will complete different units throughout the time of the course.
Once you complete the course, you will gain a physical certificate.
What Does it Cost?
The course comes at no cost to the employer or employee, it is a fully-funded course.
What is the Eligibility Criteria?
- Aged 16+
- Lived in the EU for 3 years
We currently have funding available for the following areas:
- Tees Valley
- The Humber
- Black Country
- Greater Manchester
- Greater Lincolnshire
- The Marches
- Hertfordshire
- Birmingham and Solihull
- Lancashire
- Sheffield City Region
- Cambridge and Peterborough
How to Apply
If you are interested in enrolling in this level 2 qualification, you can fill out the form on this page.
Once submitted, our team will be back to you with more information.
