The Level 4 Marketing Executive Apprenticeship provides a deeper understanding to key marketing principles such as building and maintaining both online and offline marketing campaigns, budget optimisation, and building client and stakeholder relationships. Gain deeper knowledge into the customer’s lifecycle and how to engage and digitally target them through platforms and channels used in the Digital Marketing sector.

A Marketing Executive will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Typical Job Roles

  • Marketing Executive
  • Creative Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Digital Marketing Technologist
  • Analytics Executive
  • PPC Specialist


  • Lived in the UK or EEA for the past 3 years
  • Spend at least 50% of their working hours in England
  • Working at least 30 hours per week
  • Not currently undertaking another apprenticeship or funded qualification
  • Achieve 2 A Levels or Level 3  Digital  Marketing Qualification  + 1-2 years experience

Can undertake an apprenticeship at the same or lower level than a qualification they already hold, if the apprenticeship will allow the employee to acquire substantive new skills

Qualification overview

During the Marketer Executive Level 4 Qualification, the learner will learn marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Twitter and increase website visitors via SEO and PPC campaigns. The B2W Group provide two pathways to provide a more personalised experience to the learner.

Programme Highlights:

  • Learn how to engage with customers and understand their lifecycle within a business
  • Understand marketing concepts and theories
  • Understand you business and gain commercial awareness
  • Learn how to find useful market research to positively influence marketing activity
  • In depth look into  product development and channel use

80% of the learning will be done in the workplace with the other 20% being delivered via classroom training by our highly qualified, industry experienced Tutors.

on-the-job training

What is off-the-job training?

The 20% off-the-job training is an essential part of the apprenticeship and therefore must take place during employed time. Employers must ensure that this training equates to 20% of the apprentice’s contracted working hours.

What Examples Are There of This Kind of Training?

Off-the-job training could include the following:

  • Classroom Session / Theory or Lectures
  • Competition Participation
  • Industry Training
  • Industry Visit / Conference
  • Learning Support (i.e. reading, writing, time-management etc)
  • Mentoring
  • Reflective Account
  • Work Shadowing
  • Simulation Exercise
  • Teaching & Learning Delivery in the Workplace
  • Webinar Sessions
  • Writing Assignments

programme Timeline

The Marketing Executive Apprenticeship is completed over a 12-month period. During the 12 months you will receive monthly visits from your assigned skills coach for progress tracking, advice and guidance and preparation for End Point Assessment (EPA). 

Induction and Initial Assessments

The initial assessment compromises of Maths, English and ICT tests so we know whether to offer additional support.

Progress Reviews

Progress reviews will take place every 6 weeks to guide the apprentice and keep them on track for completion.

End Point Assessment

The EPA is an assessment of the knowledge, skills and behaviours that the apprentice has learned throughout the course.

Functional Skills

If required, we will allocate an additional 1-week course per module for maths and English.

Why choose us


The modules will be delivered by industry experts with experience in the digital sector.



96% of our learners would recommend us to a family member or friend.


You will have regular visits and contact from your Skills Coach  to ensure you are developing your skills and knowledge.


Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

Registered office in England and Wales, No:07559200
© 2020, The B2W Group, All Rights Reserved.


0161 474 7603
[email protected]

Floor 4,Building 4,
Universal Square,
Devonshire Street,
M12 6JH