Digital Promotion for Business


We all know that social media is a must these days and that a growing number of businesses are using social media as part of their marketing, but for those that aren’t yet on board what are the benefits of investing in social media?

The funded Digital Promotion for Business qualification will help you to develop an understanding of how to promote a business in the digital age. It is a useful course for promoting a business or as a foundation for further learning in subjects such Marketing, Business and ICT. It comprises 13 optional units, 8 of which you must complete in order to achieve the certificate.

This qualification is sized between 150 and 160 guided learning hours. During this time you can expect to be involved in formal learning activities, projects, presentations and practical work.



• Drives brand building and differentiation

• Increase trust in your business and brand

• Promote your content

• Drive traffic to your website

• Increase capability of employees

• Save costs on external marketing


• Learn new skills to build in the workplace

• Gain real, valuable experience

Learn how to create engaging content that attracts new customers

Discover how Search Engine Optimisation (SEO) can drive traffic to the company website

Online course so no need to attend a college and can be done in your own time at your own pace


• Must already hold a level 2 qualification in at least  one subject area.


100% funding available based on if the eligibility criteria is met

Course Content

Rank on Google

Increase the online traffic for your business. You will be able to give examples of methods to increase your ranking on search engines and create an SEO Strategy.

Improve Your Social Media Marketing

Improve your presence on social media platforms by exploring the different characteristics of audiences and effectively engaging with your target audience.

Email Campaigns

Explore and plan the different stages of an email campaign, selecting the appropriate tools and techniques to engage with your audience.

Data Protection

Outline what should be included in a Data Protection Policy and assess a range of GDPR issues relating to digital marketing.

Measure Your Success

Learn the importance of measuring success and ways in which you can measure the success of your digital marketing campaign.

Manage Your Reputation

Monitor online content including social media and forums and understand the impact of negative and positive comments from users and how to deal with them appropriately.

Contact Us

Want to know more about this course? Contact The B2W Group.
About Us
The B2W Group provides professional training and coaching services to suit the needs of a range of employers and individuals. Since being founded in 2012, The B2W Group have trained 10,000+ of people throughout the UK in a variety of businesses both large and small. We provide innovative training solutions for organisations by delivering training that’s tailored to the employer’s and employee’s needs. The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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