The primary role of a Digital Marketer Apprentice is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. During this 15-month apprenticeship you will partake in various knowledge modules including business and marketing principles, Coding, and media creation. After your first 12 months of knowledge modules you will be assessed in the last 3 months with an End Point Assessment (EPA). EPA will consist of 3 projects to showcase your learning and ability to successfully add value to a business. The Marketer will work to marketing briefs and instructions. A Digital Marketer will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.


During the Digital Marketer Level 3 Apprenticeship, you will learn marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Instagram and increase website visitors via Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns. Online classes will take place during the first 12 months of the apprenticeship so you can understand the position of the industry today. More classes are included in the programme such as Coding, Business Principles and more. After the modules, you will have a full understanding of what a campaign consists of and how to successfully build and implement strategies through various channels. 

Programme Highlights:

  • Learn how to engage with customers online to increase brand loyalty
  • Understand how to use marketing tools to save time and money
  • Learn SEO to improve website visibility on search engines
  • Learn HTML5 and CSS coding which will aid in building and/or maintaining a website
  • Build and manage social media campaigns that reach your target audience

80% of the learning will be done in the workplace with the other 20% being delivered via classroom training by our highly qualified, industry experienced Tutors.

on-the-job training

What is off-the-job training?

The 20% off-the-job training is an essential part of the apprenticeship and therefore must take place during employed time. Employers must ensure that this training equates to 20% of the apprentice’s contracted working hours.

What Examples Are There of This Kind of Training?

Off-the-job training could include the following:

  • Classroom Session / Theory or Lectures
  • Competition Participation
  • Industry Training
  • Industry Visit / Conference
  • Learning Support (i.e. reading, writing, time-management etc)
  • Mentoring
  • Reflective Account
  • Work Shadowing
  • Simulation Exercise
  • Teaching & Learning Delivery in the Workplace
  • Webinar Sessions
  • Writing Assignments

Typical Job Roles

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Creative Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Digital Marketing Technologist
  • Analytics Executive
  • PPC Specialist


  • Lived in the UK or EEA for the past 3 years
  • Spend at least 50% of their working hours in England
  • Working at least 30 hours per week
  • Not currently undertaking another apprenticeship or funded qualification
  • Achieve level 2 functional skills or GCSE grade A* to C (or 9 to 4) in English and maths

Can undertake an apprenticeship at the same or lower level than a qualification they already hold, if the apprenticeship will allow the employee to acquire substantive new skills

how long is an apprenticeship?

The Level 3 Digital Marketer Apprenticeship is completed over a 18-month period. During the 15 months you will receive monthly visits from your assigned skills coach for progress tracking, advice and guidance and preparation for End Point Assessment (EPA). 

Induction and Initial Assessments

The initial assessment compromises of Maths, English and ICT tests so we know whether to offer additional support.


20 classroom sessions that are to be completed within the first 12 months of the programme. These will be delivered in 4 day blocks.

Gateway to End Point Assessment

The learner is prepared for End Point Assessment.
This will involve the learner and employer working closely with their skills coach to ensure all requirements have been met.

End Point

During the last 3 months of the programme, the learner will go through EPA. This consists of four stages:
Summative Portfolio
Synoptic Project
Employer Reference

The learner will be graded Pass, Merit or Distinction.


This pathway is for learners who want to specialise or expand their effectiveness in using social media platforms as marketing tools. Social media has become a vital part of company social media strategies, with 3.81 billion people using social media worldwide in 2020.

During this pathway, learners will cover:


This pathway is developed for learners who are drawn to the mechanics and design behind websites. If you have an interest in design and functionality and the often overlooked importance of a well designed website, then Pathway B is for you.

During this pathway, learners will cover:

Why choose us


The modules will be delivered by industry experts with experience in the digital sector.



96% of our learners would recommend us to a family member or friend.


You will have regular visits and contact from your Skills Coach  to ensure you are developing your skills and knowledge.


Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.


info@b2wgroup.com   •   0161 474 7603

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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0161 474 7603

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