LEVEL THREE

DIGITAL MARKETER

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. To achieve this, a Digital Marketer will typically be working as part of a team in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The Marketer will work to marketing briefs and instructions. A Digital Marketer will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Typical Job Roles

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Creative Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Digital Marketing Technologist
  • Analytics Executive
  • PPC Specialist

ELIGIBILITY

  • Lived in the UK or EEA for the past 3 years
  • Spend at least 50% of their working hours in England
  • Working at least 30 hours per week
  • Not currently undertaking another apprenticeship or funded qualification
  • Achieve level 2 functional skills or GCSE grade A* to C (or 9 to 4) in English and maths

Can undertake an apprenticeship at the same or lower level than a qualification they already hold, if the apprenticeship will allow the employee to acquire substantive new skills

Qualification overview

During the Digital Marketer Level 3 Qualification, the learner will learn marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Twitter and increase website visitors via SEO and PPC campaigns.

Programme Highlights:

  • Learn how to engage with customers online to increase brand loyalty
  • Understand how to use Hootsuite to save time by scheduling and monitoring content all in one place
  • Learn SEO to improve website visibility on search engines
  • Learn HTML5 and CSS coding which will aid in building and/or maintaining a website
  • Build and manage social media campaigns that reach your target audience

80% of the learning will be done in the workplace with the other 20% being delivered via classroom training by our highly qualified, industry experienced Tutors.

on-the-job training
80%
off-the-job training
20%

What is off-the-job training?

The 20% off-the-job training is an essential part of the apprenticeship and therefore must take place during employed time. Employers must ensure that this training equates to 20% of the apprentice’s contracted working hours.

What Examples Are There of This Kind of Training?

Off-the-job training could include the following:

  • Classroom Session / Theory or Lectures
  • Competition Participation
  • Industry Training
  • Industry Visit / Conference
  • Learning Support (i.e. reading, writing, time-management etc)
  • Mentoring
  • Reflective Account
  • Work Shadowing
  • Simulation Exercise
  • Teaching & Learning Delivery in the Workplace
  • Webinar Sessions
  • Writing Assignments

PRINCIPLES OF MARKETING

Learn about the fundamental elements of project and programme management and customer relationships marketing and how to increase engagement to retain customers long term. You will also learn about collaboration tools and how to protect your reputation by limiting the information you post online. This unit also discusses the risks associated with being connected to the Internet, and the security measures that can keep your computer system and your personal information secure.

DIGITAL MARKETING BUSINESS PRINCIPLES

Learn the foundations of social media technologies, communication methods and how to engage with consumers using various digital marketing tools. You will build and manage campaigns, develop social media content and learn how to boost brand recognition. You will learn about metrics, analytics and reporting and how risks, reputation, advertising and promoting are managed and maintained.

PRINCIPLES OF CODING

Learn essential web page development skills using HTML5 and CSS. You will learn to write code manually, as well as use graphical user interface (GUI) authoring tools. You will work with images, create hyperlinks, and add tables, forms, video and audio to your web pages. Throughout the unit you will learn how web sites are developed as managed projects. You will also identify e-commerce solutions and relate web site development to business goals. Other topics include implementing fundamental design concepts and executing search engine optimisation techniques.

programme Timeline

The Digital Marketer Apprenticeship is completed over a 18-month period. During the 18 months you will receive monthly visits from your assigned skills coach for progress tracking, advice and guidance and preparation for End Point Assessment (EPA). 

Induction and Initial Assessments


1-day
The initial assessment compromises of Maths, English and ICT tests so we know whether to offer additional support.

Technical
Training


20 classroom sessions that are to be completed within the first 12 months of the programme.

Marketing Principles - 4 days
Business Principles - 4 days
Coding - 8 days
Additional learning - 4 days
(Exams will take place on the last day of each module)

Gateway to End Point Assessment


The learner is prepared for End Point Assessment.
This will involve the learner and employer working closely with their skills coach to ensure all requirements have been met.

End Point
Assessment


During the last 3 months of the programme, the learner will go through EPA. This consists of four stages:
Summative Portfolio
Synoptic Project
Employer Reference
Interview

The learner will be graded Pass, Merit or Distinction.

Funding

Apprenticeship fundiing

If your annual payroll is less than £3million, the employer will be expected to pay 10% of the total cost of the Apprenticeship. The rest will be Government funded. This cost can be paid in full straight away, or over a duration of time.

The Digital Marketer qualification is worth £12000, a contribution of £1200 would be made over the duration of the 18-month programme.

Levy payers

Levy paying employers will access their apprenticeship training and assessment via their online Digital Apprenticeship Service (DAS) account.

Employers will use their DAS account to set up the apprenticeship programmes and listing the chosen employees with B2W Group (Back 2 Work Complete Training) as the training provider and pay for their apprenticeship training in monthly instalments.

CREATE A FREE APP FOR YOUR BUSINESS

Retain your customers by creating an app for your business. Once you have enrolled an individual on the Digital Marketer apprenticeship, you will receive a free 12-month licence to a Smartphone Application Content Management System to create your very own app.

*The license can be redeemed once the apprentice has been engaged 8 weeks and their first 2 contributions have been paid.

Why choose us

INDUSTRY EXPERTS

The modules will be delivered by industry experts with experience in the digital sector.

 

WE ARE RECOMMENDED

96% of our learners would recommend us to a family member or friend.

CONTINUOUS SUPPORT

You will have regular visits and contact from your Skills Coach  to ensure you are developing your skills and knowledge.

UP-TO-DATE CONTENT

Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.

Want to know more?

info@b2wgroup.com   •   0161 474 7603

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

 

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Contact

0161 474 7603
info@b2wgroup.com

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Manchester,
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