Considering upskilling your employees and bringing your business into the digital age? 

With our Digital Marketer programme, your staff will learn marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Twitter and increase website visitors via SEO and PPC campaigns.

benefits of upskilling


Training will help your existing employees to improve their skills as well as learn new ones. This will improve their job performance which will benefit your business.


Developing your existent staff will show you are invested in them, resulting in a more dedicated and committed workforce.


Technology is expanding. We can already see how social media is becoming a massive part of marketing. If employees don't stay up-to-date with new knowledge, they could be behind competitors.


Marketing comes with many regulations. Do you have rights to use different types of media? Are you GDPR compliant? This qualification will go through the laws and regulations involved in this industry.

programme OVERVIEW

During the Qualification, your employee(s) will attend classroom sessions to learn new skills which will highly benefit your business. 
This includes optimising your social media content with engaging imagery and captions, helping you rank higher in search engines and building relationships with your customers.


  • Fundamental elements of project and programme management and customer relationships marketing
  • How to increase engagement to retain customers long term
  • Collaboration tools and how to protect your reputation by limiting the information you post online
  • The risks associated with being connected to the Internet
  • The security measures that can keep your computer system and your personal information secure


  • Foundations of social media technologies and communication methods 
  • How to engage with consumers using various digital marketing tools
  • Build and manage campaigns, develop social media content 
  • How to boost brand recognition 
  • Metrics, analytics and reporting 
  • How risks, reputation, advertising and promoting are managed and maintained


  • Essential web page development skills using HTML5 and CSS
  • Write code manually, as well as use graphical user interface (GUI) authoring tools
  • Work with images, create hyperlinks, and add tables, forms, video and audio to your web pages
  • How web sites are developed as managed projects
  • Identify e-commerce solutions and relate web site development to business goals
  • Implementing fundamental design concepts
  • Executing search engine optimisation techniques


Apprenticeship fundiing

If the annual payroll is less than £3million, the employer will be expected to pay 10% of the total cost of the Apprenticeship. The rest will be Government funded. This cost can be paid in full straight away, or over a duration of time.

The Digital Marketer qualification is worth £12000, a contribution of £1200 would be made over the duration of the 18-month programme.

Levy payers

Levy paying employers will access their apprenticeship training and assessment via their online Digital Apprenticeship Service (DAS) account.

Employers will use their DAS account to set up the apprenticeship programmes and listing the chosen employees with B2W Group (Back 2 Work Complete Training) as the training provider and pay for their apprenticeship training in monthly instalments.

Why choose us


The modules will be delivered by industry experts with experience in the digital sector.



96% of our learners would recommend us to a family member or friend.


You will have regular visits and contact from your Skills Coach  to ensure you are developing your skills and knowledge.


Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.

Want to know more?   •   0161 474 7603

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

Registered office in England and Wales, No:07559200
© 2020, The B2W Group, All Rights Reserved.


0161 474 7603

Floor 4, Building 4,
Universal Square,
Devonshire Street,
M12 6JH