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This level 3 qualification will provide a deeper understanding of modern marketing theory and application and includes a thorough overview of the principles of marketing.

This course is an ideal option for individuals who have already completed a marketing related qualification, at level 2 or are in a role at a team leader/ supervisory level.

The course is completed online in 12-14 weeks.

level 3 principles of marketing


• Principles of market segmentation

• Principles of marketing strategy development

• Understand the legal, regulatory and ethical limits of the sales or marketing role

• Understand how to evaluate the effectiveness of a marketing strategy

• Understand the role and requirements of digital marketing

• Producing digital promotional content for business

• Understand the principles of search engine optimisation (SEO)

• Understand the principles of marketing research using the internet

• Understand the principles of digital marketing device and message design

• Understand how to use digital technology for marketing purposes


  • Achieve a nationally recognised Level 3 qualification
  • Evidence your competency to employers
  • Further your personal and professional development
  • Learn at a time that suits you without the need to attend college
  • Improve your efficiency
  • Help reduce materials and resource costs


  • Aged 16+
  • Lived in the EU for 3 years
    See here for eligible funding areas


100% funding available based on if the eligibility criteria is met

Want to know more?

info@b2wgroup.com   •   0161 474 7603

Please note: we currently have no scheduled courses, but you can register your interest for future courses below.

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

Registered office in England and Wales, No:07559200
© 2020, The B2W Group, All Rights Reserved.


0161 474 7603

Floor 4, Building 4,
Universal Square,
Devonshire Street,
M12 6JH