At The B2W Group we run regular online Digital Takeaways – masterclasses that focus on various aspects of the marketing world.
Our Digital Takeaways bring you knowledge and insights from the Digital Marketing industry, hosted by industry experts. Our masterclasses are free to attend and are valuable to anyone interested in Digital Marketing.
We recently partnered with SEO Works for two of our Digital Takeaways with a focus on the successful creation and optimisation of paid marketing campaigns.
Paid Marketing Campaigns Masterclass
This masterclass is presented by an industry professional with over 10 years of experience. During which you will learn the fundamentals and importance of PPC and Paid digital marketing campaigns. Throughout the masterclass you will also develop an understanding of the different channels and how to effectively use them.
Optimising Paid Campaigns
This masterclass will explore strategies to optimise your businesses campaign performance across a variety of channels presented by an industry expert. This masterclass is ideal for those wanting to find new ways to improve their paid campaigns in the most cost-effective manner while also utilising multiple channels. The digital takeaway will go over several topics from
- Ad Account Structure
- Ad Extensions
- Keyword Match Types
- Negative Keywords
- Bid Adjustments
- Ad Text Optimisation
- Optimising your company landing page and understanding quality score