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An apprenticeship combines work and study to help you advance in your chosen career. It is a great educational choice for any age, with different levels available to suit existing skill sets. Whether you want to begin your journey or upskill in your current role, it can really benefit you and the business you work for.

why an apprenticeship?

Work alongside experienced staff

Gain job-specific skills

Learn new skills to apply in the workplace

Earn while you learn with real experience

Full support from tutors throughout the apprenticeship

Gain recognised qualifications

Enhance soft skills

Bring new and fresh ideas into the workplace


Apprenticeship funding

If the annual payroll is less than £3million, the employer will be expected to pay 5% of the total cost of the Apprenticeship. The rest will be Government funded. This cost can be paid in full straight away, or over a duration of time.

The Digital Marketer qualification is worth £11,000, a contribution of £550 would be made over the duration of the 18-month programme.

Levy payers

Levy paying employers will access their apprenticeship training and assessment via their online Digital Apprenticeship Service (DAS) account.

Employers will use their DAS account to set up the apprenticeship programmes and listing the chosen employees with B2W Group (Back 2 Work Complete Training) as the training provider and pay for their apprenticeship training in monthly instalments.


  • Lived in the UK or EEA for the past 3 years
  • Spend at least 50% of their working hours in England
  • Working at least 30 hours per week
  • Not currently undertaking another apprenticeship or funded qualification
  • Achieve level 2 functional skills or GCSE grade A* to C (or 9 to 4) in English and maths

Can undertake an apprenticeship at the same or lower level than a qualification they already hold, if the apprenticeship will allow the employee to acquire substantive new skills

digital marketer


Learn about the fundamental elements of project and programme management and customer relationships marketing and how to increase engagement to retain customers long term. You will also learn about collaboration tools and how to protect your reputation by limiting the information you post online. This unit also discusses the risks associated with being connected to the Internet, and the security measures that can keep your computer system and your personal information secure.


Learn the foundations of social media technologies, communication methods and how to engage with consumers using various digital marketing tools. You will build and manage campaigns, develop social media content and learn how to boost brand recognition. You will learn about metrics, analytics and reporting and how risks, reputation, advertising and promoting are managed and maintained.


Learn essential web page development skills using HTML5 and CSS. You will learn to write code manually, as well as use graphical user interface (GUI) authoring tools. You will work with images, create hyperlinks, and add tables, forms, video and audio to your web pages. Throughout the unit you will learn how web sites are developed as managed projects. You will also identify e-commerce solutions and relate web site development to business goals. Other topics include implementing fundamental design concepts and executing search engine optimisation techniques.


Why choose us


The modules will be delivered by industry experts with experience in the digital sector.



96% of our learners would recommend us to a family member or friend.


You will have regular visits and contact from your Skills Coach  to ensure you are developing your skills and knowledge.


Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.

Want to know more?

info@b2wgroup.com   •   0161 474 7603

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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0161 474 7603

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Universal Square,
Devonshire Street,
M12 6JH