The B2W Group offer a range of distance learning qualifications. These vary from IT & Digital, Health & Social Care, and Business Skills and enable those in the workplace to expand their knowledge and become more confident in the workplace.
Recently, we have introduced a new level 3 qualification in the Principles of Marketing. This is a great progression route for those that have already completed our Level 2 Digital Promotion for Business qualification, or for those in a role at a team leader/ supervisory level.
Just like our other distance learning qualifications, this course is online and can be completed in 12 – 14 weeks from the comfort and safety of your own home. Following advice from the Government in relation to COVID-19 and social distancing, we have also moved our masterclasses to online sessions, which means that it is completely online.
What Does the Qualification involve?
During the qualification, learners will develop skills and understanding around the principles of market segmentation, how to assess market opportunities for new products and/or services, the principles of marketing strategy development and how to evaluate the effectiveness of a marketing strategy.
Learners will also build on their digital marketing skills around search engine optimisation (SEO), the principles of marketing research, the principles of message design and how to use digital technology for marketing purpose.
Course Units
- Principles of market segmentation
- Principles of marketing strategy development
- Understand the legal, regulatory and ethical limits of the sales or marketing role
- Understand how to evaluate the effectiveness of a marketing strategy
- Understand the role and requirements of digital marketing
- Producing digital promotional content for business
- Understand the principles of search engine optimisation (SEO)
- Understand the principles of marketing research using the internet
- Understand the principles of digital marketing device and message design
- Understand how to use digital technology for marketing purposes
Masterclasses
If you’re living in the West Midlands area, we are offering online masterclasses delivered by a specialist tutor to give you a head start and prepare you for the qualification.
Once you have completed these, you will complete the remainder of the course through our online learning platform which contains all the course materials required.
If you’d like to see any upcoming dates, you can visit our Eventbrite page here.
Benefits of completing a distance learning qualification
- Learn at your own pace
- Decide when and where you want to study
- Complete the course in 12-14 weeks
- You can become qualified from the comfort of your own home
- Gain useful and transferable skills
- Gain a recognised qualification
- More environmentally friendly
- Support from your designated tutor
Fully Funded
Our distance learning qualifications are fully funded and come at no cost to the learner or employer. This means that the masterclasses, course content, and certificate will come at no charge.
If you’d like to find out more about our Level 3 Principles of Marketing qualification, please visit here.
Other Similar Distance Learning Courses
Level 2 Digital Promotion for Business
This qualification will help you to develop your understanding of how to promote a business in a digital age and to develop your understanding of how to use different digital and online techniques to attract customers and increase brand visibility and sales.
Level 2 Customer Service
This qualification will provide you with the knowledge required to work effectively in a customer service role. You will learn key information such as understanding customers and employer organisations. You will understand how to communicate appropriately with customers and resolve any problems.
Level 2 Data Protection & Data Security
Every hour, someone in the UK is told they have Parkinson’s disease, there are approximately 152,000 strokes in the UK every year (more than one every five minutes), and one in six of the UK population have some form of hearing loss. These health conditions, along with others such as arthritis and dementia, affect a substantial proportion of the population. A good understanding of common health conditions is essential in any care environment.
Level 2 Information Technology User Skills
The qualification provides learners with an opportunity to develop IT skills, knowledge, understanding and competence in a range of areas, relevant to an IT user.
Level 2 Information, Advice or Guidance
Offering clear and accurate information, advice or guidance and knowing what can be shared legally and professionally can greatly improve outcomes for a business. There are some fundamental rules for successful information sharing and ensuring staff are aware of these is key.
If you’d like to view our full range of qualification, please visit here.
