Emily Briddon
Emily Briddon is currently completing a Level 3 Digital Marketer Apprenticeship with The B2W Group. Emily works at Never Average Marketing, a marketing company that handles both digital and print. Her responsibilities include managing and producing content for social media campaigns/CCM, Customer Relationship Management (CRM), Search Engine Optimisation (SEO) and producing blogs.
Never Average Marketing
Never Average Marketing offers a range of services, including website design and development, social media management, branding, print design, media and advertisement buying, and direct mail via the Royal Mail.
There are also two other businesses forming part of the office, including:
Yorkshire Information Point – Supports and markets local businesses via Facebook and their monthly paper.
Evolution – provides a distribution service of print materials such as leaflets, newspapers and brochures.
Digital Marketing Apprenticeship
This programme teaches learners the key digital marketing knowledge over the course of 18 months. It allows learners to work with employers to gain real experience and apply their knowledge in the workplace.
We spoke to Emily about her experience so far on the course.
Why prompted you to want to complete a digital marketing apprenticeship?
I have always been interested in aspects of digital marketing. One area I was particularly interested in was social media management, which plays a big part in the industry. I also wanted to dive deeper into graphic design and Never Average Marketing handles all sides of marketing so it was the perfect place to learn all of these new skills.
Before going into the apprenticeship, did you know anything about digital marketing?
During my time at college I completed a media studies course, which focuses on the way media (including print, film, and television) affect society as a whole. This included looking at advertising. I have also managed social media accounts for a local business, so I already had experience in promoting products and services through social media.
What do you like about working at Never Average Marketing?
I like that it’s a smaller company so we all get on. I am able to work closely with the team and try all the different aspects of marketing.
There is always something new happening. For example, we have a paper that comes out every month and advertises local companies. You can view our latest edition here.
What key knowledge/skills have you learned during your apprenticeship?
Since starting the apprenticeship, I’ve learned how to work with clients and have improved my communication skills. As part of my role I am also responsible for creating blogs for clients, which has improved content writing and SEO skills. I have also recently got access to the company website, and I am looking forward to working more on that side of things.
Would you recommend an apprenticeship to others, and if so why?
I’d definitely recommend an apprenticeship to others. Since starting this apprenticeship I’ve had a great experience and I am continuously learning new things.
What are you looking forward to in the future?
The company is looking to expand quite a lot and has many plans for the future, so I am looking forward to the new changes and being able to implement my new knowledge within the business.
I am also excited to explore coding and graphic design, as these are areas that really interest me.
Level 3 Digital Marketer Apprenticeship
Our Level 3 Digital Marketer Apprenticeship is an 18-month programme that we deliver in the North West and South Yorkshire areas.
During the apprenticeship, learners will spend 20% of their working time to complete off-the-job training, with the remaining 80% in the workplace. Key knowledge learned during this apprenticeship includes SEO, social media management, campaign building, and HTML and CSS.
If you’d like to know more about our apprenticeship programme, please visit here.
Hiring an apprentice
As part of an initiative, the Government will pay businesses to hire young apprentices with a new payment of £2000 per apprentice. They will also introduce a brand new bonus for business to hire apprentices aged 25 and over with a payment of £1500.
Apprenticeships provide great benefits for employers, including bringing fresh ideas into the workplace and increasing employee retention and loyalty. If you’d like to hire an apprentice, you can find out more about how The B2W Group can help here.
Read about the experience of other apprentices at The B2W Group
Want to know more about our digital marketer apprenticeship? We have spoken to past and present learners about their experience at The B2W Group, and what you can expect from an apprenticeship in digital.
Learner Profile: Tyler Hall
Tyler started his apprenticeship in November with Apothecary 87, a Barbers specialising in grooming products. Find out more about his experience.
Learner Profile: Josh Andrew
Josh joined Datacentreplus as a member of their growing marketing team a year ago. Over this time, he has developed his knowledge and skills in the digital marketing sector and proved his capability as a hardworking Digital Marketing Apprentice. Find out more about his experience.
