Thinking about starting a career in Digital Marketing?
Becoming an apprentice could be the best option for you. You will receive real experience with real professionals. Along with this, you will have no university debts, nothing – just a great experience.
Whether it’s social media for business, search engine optimisation or writing engaging content, this apprenticeship will equip you with the necessary skills to succeed in the digital marketing world.
As marketing is important to any business, it is a useful skillset to have. According to Magna, the research arm of media buying firm IPG Mediabrands, digital ad spending reached $209 (£146) billion worldwide (41% of the market), whereas TV advertising brought in $178 (£124) billion (35% of the market) during 2017. This just strengthens the idea that digital marketing is becoming increasingly popular and will only continue to grow.
Marketing also provides a great opportunity for progression because of all the trend changes in the market. These trend changes allow you to adapt and learn new skills. Each day can be a different experience meaning you are never bored during work hours.
With the support of your employers, assessors, tutors and other learners on the course, you can be sure you will be ready for the world of marketing.
What does the Digital Marketing apprenticeship cover?
Principles of Marketing
This unit covers elements of project and programme management. You will also understand customer relationship marketing and increasing engagement to retain your customers long term.
Your reputation is also extremely important in gaining new customers and keeping your existing ones. This unit will cover collaboration tools and how to protect your reputation by limiting the information you post online.
Additionally, you will understand the risks associated with being connected to the internet and the security measures that can keep your computer system and your personal information secure.
Digital Marketing Business Principles
This unit focuses on social media technologies, communication methods and how to engage with consumers using various digital marketing tools.
You will explore building and managing online campaigns, developing social media content and learning how to boost brand recognition. This will include how risks, reputation, advertising and promoting are managed and maintained.
During the campaigns, you will also be able to use analytics and metrics to report on your campaigns for future improvement.
Site Development Associate
Learn essential web page development skills using HTML5 and CSS. You will be taught how to write code manually as well as how to use a graphical user interface (GUI) authoring tools. The lessons will explore imagery, creating hyperlinks and how to add tables, forms, video and audio to your web pages.
Throughout the unit, you will learn how web sites are developed as managed projects. You will also identify e-commerce solutions and relate website development to business goals. Other topics include implementing fundamental design concepts and executing search engine optimisation techniques.
So, if you have a passion for creating content that stands out, emails that result in sales, or creating brand awareness through social media channels, consider a Digital Marketing apprenticeship today. There is no set starting date, you can start at any time of the year.
Find out more about our Digital Marketing apprenticeship here.
