A Digital Marketing Apprenticeship combines work and study to help you advance in your chosen career. Master the skills needed in marketing to successfully grow an audience, profile, and awareness through various online channels. Whether you want to begin your journey or upskill in your current role, it can really benefit you and the business you work for.
Typical Job Roles For Digital Marketers:
• Junior Content Creator
• Junior Digital Marketer
• Social Media Assistant
• Digital Marketing Officer
Typical Job Roles For Marketing Executives:
• Social Media Executive
• Digital Marketer Executive
• Marketing Account Executive
• Marketing Manager
A Digital Marketing Apprenticeship gives you the chance to gain job specific skills by working alongside experienced staff. You will benefit from 1-1 support with one of our expert skills coaches throughout your apprenticeship in order to launch your marketing career. You will master various essential skills such as design, coding, business and marketing principles, to a point where you can comfortably add value to a business and bring new and fresh ideas into the workplace.
Learn the foundations of social media technologies, communication methods and how to engage with consumers using various digital marketing tools. You will build and manage campaigns, develop social media content and learn how to boost brand recognition. You will learn about metrics, analytics and reporting and how risks, reputation, advertising and promoting are managed and maintained.
Learn essential web page development skills using HTML5 and CSS. You will learn to write code manually, as well as use graphical user interface (GUI) authoring tools. You will work with images, create hyperlinks, and add tables, forms, video and audio to your web pages. Throughout the unit you will learn how web sites are developed as managed projects. You will also identify e-commerce solutions and relate web site development to business goals. Other topics include implementing fundamental design concepts and executing search engine optimisation techniques.
If the annual payroll is less than £3million, the employer will be expected to pay 5% of the total cost of the Apprenticeship. The rest will be Government funded. This cost can be paid in full straight away, or over a duration of time.
The Digital Marketer qualification is worth £11,000, a contribution of £550 would be made over the duration of the 18-month programme.
Levy paying employers will access their apprenticeship training and assessment via their online Digital Apprenticeship Service (DAS) account.
Employers will use their DAS account to set up the apprenticeship programmes and listing the chosen employees with B2W Group (Back 2 Work Complete Training) as the training provider and pay for their apprenticeship training in monthly instalments.
The modules will be delivered by industry experts with experience in the digital sector.
96% of our learners would recommend us to a family member or friend.
You will have regular visits and contact from your Skills Coach to ensure you are developing your skills and knowledge.
The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.
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