Quick Links:
- Social Media Usage
- Social Media by Platform
- Engagement
- Social Media Advertisement
- Social Media Followers
Social media is a key marketing tool that can be used by brands to communicate and advertise to their consumers. Used correctly, social media will provide you with loyal and returning customers.
Platforms such as Facebook, Twitter, Instagram and LinkedIn play a vital part in any digital marketing role, as it is one of the first platforms potential customers will visit to find out more about your products and/or services and brand values. Here’s some useful statistics that can be referred to when building your social media strategy:
Social Media Usage
In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. The United Kingdom (UK) had 53 million active social media users as of January 2021.
Social Media by Platform
Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at more than 2.6 billion monthly active users.
Users by Platform (Millions)
Engagement
- Internet users spend an average of 144 minutes on social media per day.
- 98.8% of users access social media via a mobile device.
Engagement Rates
The all-industry median benchmark for engagement rate per post.
Facebook – 0.09%
Instagram – 1.22%
Twitter – 0.045%
Social Media Advertisement
- In Q2 2020, the average CPM cost on social media was $4.33 (£3.05)
- The average CTR for social media ads in Q2 2020 was 1.3%.
Tops Reasons for Following a Brand
57% follow to learn about new products or services. 47% follow to stay up to date with company news.
On the other hand, 57% unfollow because of poor quality of product or support. 49% unfollow because of poor customer support. 45% unfollow because of irrelevant
Content. 45% unfollow because of too many ads.
Interested in a career in digital?
The Digital Fast Track, our digital-focused qualification focuses on key marketing topics such as using social media for business, search engine optimisation and building and implementing marketing campaigns.
During this course, you will receive online lessons and the opportunity to work with an employer to gain real experience in a work environment and put your new skills into practice.
Once completed, this qualification will help you to stand out to employers and start your career in digital through progression into a Level 3 Digital Marketer Apprenticeship or full-time employment.
Looking to expand your digital team?
The B2W Group work with employers to give learners valuable work experience through the Digital Fast Track. During their placement, learners will support your marketing team and provide real value by getting your business in front of your audience.
We also currently offer the Level 3 Digital Marketer Apprenticeship, which teaches marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Twitter and increase website visitors via SEO and PPC campaigns. The B2W Group provide two pathways to provide a more personalised experience to the learner and employer.
