The B2W Group specialise in the Level 3 Digital Marketer Apprenticeship. This 18-month programme allows you to gain real work experience whilst also working towards a recognised marketing qualification.
A personalised experience
Listening to feedback from current employers and learners completing the apprenticeship, we found that they would benefit from optional routes that focus on different key areas in marketing.
Digital marketing includes a broad range of specialist roles that individuals can go into. Roles include SEO Specialist, Social Media Manager, Campaign Manager, Graphic Designer, Web Developer & Web Designer and much more.
Allowing you to choose your own route provides the opportunity to dive deeper into your desired career path as well as expand on the skill set for the path you’re most interested in.
Choose Your Pathway
From February, The B2W Group will offer two different pathways. The content of the apprenticeship will differ depending on which route the apprentice decides to take.
Route A
Who is it for?
This pathway is for those who want to specialise or expand their effectiveness in using social media platforms as marketing tools. Upon completion you will gain the CIW Social Media Strategist qualification. This covers all aspects of Digital Marketing in relation to social media.
Why take this route?
Social media has become a vital part of company social media strategies. 3.81 billion people use social media worldwide in 2020, which is up almost double from 2.07 billion in 2015. Businesses are utilising social media platforms to build brand awareness and reach their target audience. The platforms provide opportunities for brands to connect with their audience and create a more personal experience, building brand trust and resulting in loyal customers.
“The information I learned through the social media training allowed me to work independently within my placement. This was beneficial for both me and my employer as not only did I learn the skills to work confidently in managing social media accounts, my employer was also confident that I had developed the knowledge to work in a self-supporting manor, which allowed them to dedicate their time to more urgent matters.
Areas like customer service on social media can be quite intimidating when first starting, so covering these topics provided me with invaluable knowledge to help me fill out my role and take on extra tasks comfortably. I’d recommend Pathway A for anyone seeking a role which is heavily based around social media marketing as the chance to learn the skills in a safe and controlled environment will prove beneficial to any new learners, as it did for me.”
–Oliver Steele, Digital Marketer Apprentice
What units does it cover?
This route will focus on three key areas. You will gain certificates for the following:
BCS Level 3 Certificate in Marketing Principles
The certificate in Marketing Principles will focus on building and implementing digital marketing campaigns, understanding the customer lifecycle and understanding the main components of digital and social media strategies.
CIW Social Media Strategist
Focusing on social media for business, this will introduce you to social media. Those choosing route will focus more heavily on using social media to build campaigns and strategies. You will also learn how to create engaging content for your audience. It will also cover the risks, reputation and crisis response.
BCS Level 3 Award in Principles of Coding
This training session will provide you with a basic understanding of coding. It will cover different software languages, the compatibility of code on different platforms and components involved to make the web work.
Progression opportunities
Those completing this route will be able to go on to further learning. This includes completing higher apprenticeships or qualifications relating to digital marketing or social media strategist. You can also progress into a range of job roles. This involves more specialist areas such as Social Media Executive, Paid Social Executive, Brand Ambassador, Content Strategist.
Route B
Who is it for?
This pathway is developed for those who are drawn to the mechanics and design behind websites. If you have an interest in design and functionality and the often overlooked importance of a well designed website, then Pathway B is for you. Upon completion you’ll be awarded with the CIW Site Development Associate qualification. This Pathway will equip you with everything you need to utilise your effectiveness in website development.
Why take this route?
When hiring for digital marketers, more companies are searching for candidates that also have knowledge in coding and are able to build and maintain websites in house. Taking this route will put you ahead of other candidates and make you appeal to more employers.
“When I started my apprenticeship I was just a few months into my role at the company, since then I have taken on a number of additional responsibilities in the digital marketing department and am also now directly responsible for managing a colleague. I have not only enhanced my understanding of digital marketing business principles, marketing principles but also website development and coding.”
–Rachel Waters, Digital Marketer
What units does it cover?
BCS Level 3 Certificate in Marketing Principles
The same as route A, this pathway will also cover the Level 3 Certificate in Marketing Principles. This will focus on building and implementing digital marketing campaigns, understanding the customer lifecycle and understanding the main components of digital and social media strategies.
CIW Site Development Associate
This qualification will go more in-depth into mark-up language and site development essentials. You will cover HTML5 and CSS and be able to create hyperlinks, HTML tables and web forms. Additionally, this training session will cover video, audio and image techniques.
Choosing this route means you will also gain an understanding of the importance of optimising websites for use across different devices such as mobile phones. As more people are starting to visit websites through their mobiles, it’s vital to create an accessible experience and improved customer journey.
BCS Level 3 Certificate in Digital Marketing Business Principles
You will further their knowledge in specialist areas such as:
- Search marketing
- Search engine optimisation
- Pay-per-click campaigns
- Email marketing
- Analytics and metrics
- Mobile apps
The Digital Marketing Business Principles will provide an understanding of the business environment and business related issues related to customer needs and how to adapt to these changes.
Furthermore, those choosing this route will understand data protection laws and how to protect sensitive data through the correct security precautions and procedures.
Progression Opportunities
Those completing this route will be able to go on to further learning, completing higher apprenticeships or qualifications relating to digital marketing or site development. You can also progress into a range of job roles. This includes more specialist areas such as Web Content Manager, Web Developer or Designer, SEO Specialist and Copywriter.
Level 3 Digital Marketer Apprenticeship
Our Level 3 Digital Marketer Apprenticeship is an 18-month programme delivered in the North West and South Yorkshire areas.
During the apprenticeship, learners will spend 20% of their working time to complete off-the-job training. The remaining 80% will be in the workplace.
If you’d like to know more about our apprenticeship programme, please visit here.
Hiring an apprentice
As part of an initiative, the Government will pay businesses to hire young apprentices with a new payment of £2000 per apprentice. They will also introduce a brand new bonus for business to hire apprentices aged 25 and over with a payment of £1500.
Apprenticeships provide great benefits for employers, including bringing fresh ideas into the workplace and increasing employee retention and loyalty. If you’d like to hire an apprentice, you can find out more about how The B2W Group can help here.
