“Being reintroduced to the digital marketing topic helped me realise the value of having and using this knowledge to its full potential, somewhere along the lines, I started to remember my own”
Our Distance Learning qualifications are designed to work around busy schedules and to promote progression in the workplace.
Upskilling provides many benefits to learners, with improved competence, refreshed knowledge and a sense of value within the business. This in turn increases learner morale, loyalty and performance.
Level 2 Digital Promotion for Business
The B2W Group provides a selection of Digital qualifications, including our Level 2 Digital Promotion for Business course. This qualification focuses on promoting your business within the digital age, through online techniques such as SEO and social media for business.
Laky Khatoon
Based in Birmingham, Laky decided to undertake the Digital Promotion for Business qualification to challenge herself and develop her knowledge. As she had recently started a new role, this qualification was a great fit as it offered flexibility that other routes did not. We asked her about her experience…
What prompted you to apply for this course?
I have always been interested in Marketing and Advertising. I achieved a BA Hons in Marketing, Advertising, and PR in 2013. Although it was a personal passion and fitted with my interests, I was unable to take it much further in my working life due to life circumstances.
In 2019, I came across the B2W program and enrolled in order to refresh my knowledge and catch up on the changes in the industry, particularly online developments. At the time I had started a new job, but I was flexible enough to do a course alongside my new studies. Digital Marketing was my weakest module in my MAPR course, and I wanted to correct this and challenge myself to learn more, addressing this with a specialized course.
Did you face any barriers along the way?
Motivation itself was sometimes tricky to find in between moving home and the birth of a litter of 6 kittens who took away significant time and attention. Once I realised how much I was learning as I progressed through the modules, it was the sense of satisfaction that I was achieving something again that kept me going- after not being in any formal education since the degree course.
What impact did the course have?
The Digital Promotions course has helped me to identify my knowledge gaps and fill them. I feel more confident with the knowledge I’ve gained from the class-based introduction as well as the online platform. In particular with SEO marketing techniques, email campaigns, and thinking creatively about reaching suitable audiences. The feedback from each question within each unit provided encouragement and I looked forward to reading them.
What are your next steps?
I am progressing onto the next level on the Principles of Digital Marketing and Research whilst also completing a Team Leadership course with The B2W Group. I am using all of this new knowledge to build up an online business again, with a new vision and techniques that will improve how I manage it.
In 2017, I opened an online business and conducted it without the new and technical skills which I now know about. I used the business as an example for many scenarios in the course and realised how much value the course knowledge could have helped me grow the business at that time.
Digital Promotion for Business
This qualification has been designed alongside industry professionals to ensure that the topics are relevant, up-to-date and practical. This course is Ideal for those wanting to improve digital promotion in a real business situation, or as a foundation for further learning in subjects such as marketing, business, ICT or media.
