Often when discussing the journey customers make online, the ‘See, Think, Do, Care’ framework is used. If you are unsure on what this means, we have created an infographic to explain the different stages involved.
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Infographic Content
SEE
You see something that makes you think about purchasing a product or service, such as seeing a friend post about a product they’ve just bought
THINK
This is the searching stage, usually involving using search engines to find the product you are thinking about purchasing
DO
After being presented with different results and looking at different sources, you will finally make the purchase
CARE
Once you have made the purchase, you will share a picture on social media, and the process will begin again with another individual
