Building your brand and authority on social media can be a tough challenge. Even harder can be staying on top of your social media platforms. Not many of us have the time or budget to create digital marketing content, schedule posts, engage with followers, curate content, share others’ content, monitor competitors and manage our various platforms.
When you invest your time in social media, you need to make sure that you’re getting the very best ROI. That’s why the only way to effectively manage social media is with the use of one or more social media management tools. Making you more productive and efficient, and over time giving you better results.
Here are our top five current social media tools to help you do just that! Save time and money with these essential tools.
Buffer is an essential tool and one of the best ways to drive traffic, increase fan engagement and save time on social media. Buffer helps you reach your audience at the right times with optimised posts, can drive more clicks on your posts and traffic to your website.
Hootsuite is the biggest and most popular social media management tool. It is a great platform that allows you to monitor not only all of your own social media platforms but those of your competitors and keywords. You can fully customise a dashboard to display exactly the ‘streams’ you need and use it to schedule your content across all of the platforms.
Canva is a fantastic free application that offers a myriad of graphic templates for you to use with your own pictures. You simply upload your own images to design social media cover photos, post images, presentations and posters, business cards and invitations.
Buzzumo is a great tool for content curation. You can find content to share on your own social media based upon keywords and quantify and reach and who’s sharing it. You can also identify topic influencers who led conversations around it.
IFTTT is an automation tool that is simple and easy to use. You just select a recipe you want in order to market your business on Facebook, Twitter, and other social networks (automated replies to Page Likes, messages etc).
There are lots more tools on the market. At The B2W Group, we provide training on similar tools. The Digital Marketer Level 3 course will expand your skill set and give you the knowledge you need to grow your business. For more information on the apprenticeships that we offer, contact us.
