LEVEL 3

PRINCIPLES OF MARKETING

OVERVIEW

This level 3 qualification will provide a deeper understanding of modern marketing theory and application and includes a thorough overview of the principles of marketing.

This course is an ideal option for individuals who have already completed a marketing related qualification, at level 2 or are in a role at a team leader/ supervisory level.

The course is completed online in 12-14 weeks.

COURSE CONTENT

• Principles of market segmentation

• Principles of marketing strategy development

• Understand the legal, regulatory and ethical limits of the sales or marketing role

• Understand how to evaluate the effectiveness of a marketing strategy

• Understand the role and requirements of digital marketing

• Producing digital promotional content for business

• Understand the principles of search engine optimisation (SEO)

• Understand the principles of marketing research using the internet

• Understand the principles of digital marketing device and message design

• Understand how to use digital technology for marketing purposes

BENEFITS

Achieve a nationally recognised Level 3 qualification
Evidence your competency to employers
Further your personal and professional development
Learn at a time that suits you without the need to attend college
Improve your efficiency
Help reduce materials and resource costs

Eligibility

funding

100% funding available based on if the eligibility criteria is met

SPEAK TO OUR TEAM.

[email protected] • 0161 474 7603

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The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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Contact

0161 474 7603
[email protected]

Floor 4,Building 4,
Universal Square,
Devonshire Street,
Manchester,
M12 6JH