The primary goal of marketing is to raise brand awareness of your products or services, communicate their benefits, and generate interest and opportunities for sales. To do this effectively, marketing teams need to speak customers’ language and show how products or services address specific needs and pain points.

For years now, businesses can reach audiences across the globe. However, sometimes reach isn’t enough. The need for relevance has quickly supplanted the idea of mass-targeted marketing. A localised marketing strategy is about just that – relevancy.

This strategy allows companies to research local needs and tailor both their communications and their delivery to suit those needs. By creating a customised local marketing strategy, businesses create content and opportunities that are truly unique and relevant to each potential learner or group.

Read more of our latest Insightpaper below.

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