LEVEL FOUR

MARKETING EXECUTIVE

The Level 4 Marketing Executive Apprenticeship provides a deeper understanding to key marketing principles such as building and maintaining both online and offline marketing campaigns, budget optimisation, and building client and stakeholder relationships. Gain deeper knowledge into the customer’s lifecycle and how to engage and digitally target them through platforms and channels used in the Digital Marketing sector.

A Marketing Executive will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Typical Job Roles

Marketing Executive
Creative Campaign Executive
Social Media Executive
Content Co-ordinator
Email Marketing Assistant
SEO Executive
Digital Marketing Technologist
Analytics Executive
PPC Specialist

ELIGIBILITY

Lived in the UK or EEA for the past 3 years
Spend at least 50% of their working hours in England
Working at least 30 hours per week
Not currently undertaking another apprenticeship or funded qualification
Achieve 2 A Levels or Level 3 Digital Marketing Qualification + 1-2 years experience

Can undertake an apprenticeship at the same or lower level than a qualification they already hold, if the apprenticeship will allow the employee to acquire substantive new skills

Qualification overview

During the Marketer Executive Level 4 Qualification, the learner will learn marketing principles and how to undertake online campaigns across a variety of popular social media platforms such as Facebook and Twitter and increase website visitors via SEO and PPC campaigns. The B2W Group provide two pathways to provide a more personalised experience to the learner.

Programme Highlights:

Learn how to engage with customers and understand their lifecycle within a business
Understand marketing concepts and theories
Understand you business and gain commercial awareness
Learn how to find useful market research to positively influence marketing activity
In depth look into product development and channel use

80% of the learning will be done in the workplace with the other 20% being delivered via classroom training by our highly qualified, industry experienced Tutors.

on-the-job training

80%

What is off-the-job training?

The 20% off-the-job training is an essential part of the apprenticeship and therefore must take place during employed time. Employers must ensure that this training equates to 20% of the apprentice’s contracted working hours.

What Examples Are There of This Kind of Training?

Off-the-job training could include the following:

Classroom Session / Theory or Lectures
Competition Participation
Industry Training
Industry Visit / Conference
Learning Support (i.e. reading, writing, time-management etc)
Mentoring
Reflective Account
Work Shadowing
Simulation Exercise
Teaching & Learning Delivery in the Workplace
Webinar Sessions
Writing Assignments

programme Timeline

The Marketing Executive Apprenticeship is completed over a 12-month period. During the 12 months you will receive monthly visits from your assigned skills coach for progress tracking, advice and guidance and preparation for End Point Assessment (EPA).

Induction and Initial Assessments

1-day
The initial assessment compromises of Maths, English and ICT tests so we know whether to offer additional support.

Progress Reviews

Progress reviews will take place every 6 weeks to guide the apprentice and keep them on track for completion.

End Point Assessment

The EPA is an assessment of the knowledge, skills and behaviours that the apprentice has learned throughout the course.

Functional Skills

If required, we will allocate an additional 1-week course per module for maths and English.

Why choose us

INDUSTRY EXPERTS

The modules will be delivered by industry experts with experience in the digital sector.

WE ARE RECOMMENDED

96% of our learners would recommend us to a family member or friend.

CONTINUOUS SUPPORT

You will have regular visits and contact from your Skills Coach to ensure you are developing your skills and knowledge.

UP-TO-DATE CONTENT

Our team is dedicated to ensuring knowledge is relevant and up-to-date with industry changes.

CONTACT OUR TEAM

[email protected] • 0161 474 7603

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Current Job Title (If Employed)

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The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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Contact

0161 474 7603
[email protected]

Floor 4,Building 4,
Universal Square,
Devonshire Street,
Manchester,
M12 6JH