Rachel Waters – Our first achiever on the Digital Marketer Apprenticeship

We would like to congratulate Rachel Waters on completing her apprenticeship and working extremely hard! Rachel completed our 18-month, Level 3 Digital Marketer Apprenticeship with The B2W Group and gained a distinction at the end.

Not only that, Rachel is our first direct achiever on the new apprenticeship standard, and is an inspiration to all of our other learners.

Her Skills Coach, Lucy Goetz, congratulates her on her success:
“I’m thrilled that Rachel has achieved a thoroughly deserved distinction grade for her digital marketer apprenticeship. She has been an exemplar apprentice and has set the benchmark for all our digital marketer learners to aspire to. Her hard work, dedication and exceptional skills in digital marketing have had a tremendous impact on her business Datacentreplus, where she continues to flourish, now even managing her own apprentice! She has been a pleasure to teach and support through the duration of her apprenticeship with B2W, and I wish her all the best for a bright future. Congratulations Rachel!”

Digital Marketing Apprentice Case Study – Rachel Waters

Rachel Waters began her Digital Marketer Apprenticeship with web-hosting company Datacentreplus in January 2018, having started as Communications Manager for the company just a few months into her role.

Rachel has demonstrated exceptional growth in her digital skills throughout her apprenticeship. She has managed the digital output for the company and customer relations and has recently begun managing her own member of staff to support the marketing activities within the team.

The former apprentice explains her experiences during her programme with The B2W Group and the development of her role.

Learner Comments

I have thoroughly enjoyed my time on the Digital Marketing Apprenticeship. I have learnt a variety of new skills, digital tools and applications that I have been able to implement and apply in the workplace as a result.

When I started my apprenticeship I was just a few months into my role at the company, since then I have taken on a number of additional responsibilities in the digital marketing department and am also now directly responsible for managing a colleague. I have not only enhanced my understanding of digital marketing business principles, marketing principles but also website development and coding.

My course tutor, Lucy has been absolutely brilliant and has been a fantastic support to me throughout my time on the course as well as with my project work. I would highly recommend the Digital Marketing Apprenticeship for anyone looking to start a career in digital marketing or is looking to up-skill their existing marketing and business knowledge.

Throughout my journey at the company, I have developed additional responsibilities and growth within my role. I have developed my role into a managerial position and manage one of my colleagues, Josh, who is also currently undertaking a Digital Marketing Apprenticeship with The B2W Group. Josh’s role in the business is to assist me with marketing activities such as content creation, content writing, assisting with social media management, search engine optimisation (SEO), graphic design and website management.

Since I have started managing Josh in November 2018, I have seen some really positive improvements in his work and his digital marketing skills. In particular, Josh has really excelled in his graphic design skills through the utilisation of the digital tool Canva that I introduced him to. Josh has also made some really good progress on our social media channels, increasing audience participation and engagement.

Through managing Josh, it has led to me gain additional responsibilities within the business, including leading a team, ensuring the daily activities of a department, delegation as well as managing a range of tasks and processes to meet business objectives. For me to have developed these additional responsibilities I have demonstrated to my manager that I have the ability to lead a team, have excellent interpersonal skills and can work as a team as well as on my own initiative.

In terms of managing one of my colleagues, Josh I have developed my team building and leadership skills within a working environment. I have also ensured the consistency of weekly marketing activities ensuring all tasks and activities are met and implemented within a specific timeframe. Whilst managing Josh, I have also developed my digital skills including the use of digital tools, Trello and Todoist.

Rachels Manager, Stephen, also commented on how she has contributed to the business.  

Employer comments

Rachel has demonstrated an excellent approach to her project work and her day-to-day responsibilities. I am very happy with the progress Rachel has made and her work to date.

Myself and Rachel have a really good working relationship and I am pleased to have seen Rachel learn and grow in confidence through completion of the course. Rachel has excellent business skills and as a result has taken on additional responsibility within the business to manage colleague Josh, whose role it is to support the marketing activities of the business.

Rachel has also taken on further responsibility in regard to budgeting and has increased her knowledge and use of Xero, the businesses accounting software to assist the Office Manager, Claire.

Rachel has a high level of responsibility when creating and implementing marketing Campaigns. She is able to confidently use a wide range of digital tools on a day-to-day basis including Salesforce, SEMRush, Hootsuite, Canva, SurveyMonkey. She can also confidentially use social media platforms, Facebook, Twitter, Instagram and LinkedIn. Rachel is able to review, monitor and analyse online activity on a day-to-day basis and provide recommendations and insights based on the success of online content.

Rachel has been able to use each of these tools efficiently to achieve marketing and business objectives. We can see that she is able to confidently and appropriately respond to and deal with potential business leads and enquiries. She is able to work effectively within the industry environment and always maintains a professional and enthusiastic manner.

About the Company

Based in MediaCityUK, Datacentreplus is perfectly positioned to provide fast and reliable hosting to businesses in Manchester and across the globe.

Datacentreplus specialises in dedicated servers, cloud servers and colocation. Find out more on their website.

Our Digital Marketer Apprenticeship

The B2W Group offer a Level 3 Digital Marketer Apprenticeship in the North West and South Yorkshire area. During the programme, learners will cover key digital marketing principles and learn topics such as social media management, coding, SEO and campaign creation.

If you are interested in this government-funded apprenticeship, you can find out more here.