A changing world
Within the past year, the most successful businesses have thrived thanks (in part) to a versatile and agile marketing team. The strongest teams are able to market effectively during a difficult time and help the business expand into new areas. Having a robust, tech-savvy marketing team able to work remotely is a must in 2021.
Whether you currently don’t have a marketing function, or you’re looking to expand your existing team in a cost-effective, way a Digital marketing Apprentice is a valuable asset to any business.
A Junior Digital Marketer brings to the table:
- Recognised training from industry professionals.
- New, fresh and innovative ideas.
- An eager, hard-working attitude.
- A full mix of knowledge, including social media, website/CMS management, IT skills, email marketing, paid advertising and much more.
Able to work as part of a larger team, or self-sufficiently from home, a Digital Marketing Apprentice fit fits into your team to suit your business needs.
4 reasons to hire an Apprentice
1. Cost effective funding
Apprenticeships are partly government-funded, and our Junior Digital Marketers are no different.
For apprentices aged 19 and over the qualification is 95% funded by the government leaving you to only pay the 5% contribution which is £550 (paid in 6 instalments of £91.67, starting from the first month of the apprentices start date).
For apprentices aged 16-18 there is no contribution to pay (100% funded).
Businesses that are Levy payers will access their apprenticeship training and assessment via their online Digital Apprenticeship Service (DAS) account.
When compared to the onboarding and salary costs of a full-time employee, a Digital marketing Apprentice is a great cost-effective way to grow your team with minimum expense.
2. Apprentices save you time
Junior Digital Marketers fit into your business by becoming self-sufficient members of your marketing team.
Here are just a few of the responsibilities our Digital Marketing Apprentices quickly adopt within a business:
- Social media management & marketing
- Website / CMS management
- Blog / content writing
- Email campaigns
- Paid advertising
- Report writing
- IT support
- Marketing admin duties
An apprentice’s ability to assume the role of “Junior Marketer” means that you and your team are freed up to manage the higher-level marketing responsibilities.
3. A new perspective
Our Digital Marketing Apprentices are supported by industry-leading professionals, giving them the edge in the marketing world. A Junior Digital Marketer brings with them fresh, innovative ideas and specialist strategies. In 2018, the majority of apprentices were aged between 18-25 years old (295,700 (75%) of apprenticeships were started by people aged 19 or over. The remaining 97,700 (25%) of apprenticeships were started by those aged under 19). This gives businesses a wealth of fresh talent.
Stats courtesy of https://wearesocial.com/blog/2020/07/digital-use-around-the-world-in-july-2020
Learners within this age group can bring new ideas forward to your business on how to utilise the newest methods and digital technologies that can be utilised for your business, helping to bring a fresh take to your marketing strategy.
4. Working to your needs
No two companies are the same, and it’s vital that your marketing team is versatile enough to help grow the business.
Our Digital Marketing Apprenticeship programme is employer-led. That means that the marketer’s responsibilities and skills are designed to work for your unique business needs.
Once an Apprentice’s course is complete, they’ll be looking to take the next step on their marketing career. Who better to join your team full-time than the Junior Marketer who has been working alongside you and knows your business inside-out?
What other employers had to say
In recent years 87% of employers said they were satisfied with the apprenticeship programmes, 76% say that productivity has improved and 75% reported that apprenticeships improved the quality of their product or service.
But don’t just take our word for it.
Here at The B2W Group, we receive regular feedback from employers. Here’s what Stephen from Datacentreplus had to say about his recent graduate apprentice Rachel:
“Rachel has demonstrated an excellent approach to her project work and her day-to-day responsibilities. I am very happy with the progress Rachel has made and her work to date. Rachel and I have a really good working relationship and I am pleased to have seen Rachel learn and grow in confidence through completion of the course. Rachel has excellent business skills and as a result has taken on additional responsibility within the business to manage colleague Josh, whose role it is to support the marketing activities of the business.”
Why choose B2W Group
At B2W Group we have the most up to date apprenticeship pathway available for leaners, in an industry that is always changing. Our tutors are marketing experts providing learners with the latest industry knowledge as well as professional training to help learners succeed along the path to achieving their qualification.
At the B2W Group we understand the value of bringing apprentices into your business. That’s why last year we brought six apprentices into our marketing team. Here’s what one of our apprentices had to say about why he would recommend an apprenticeship course for others.
“I would definitely recommend apprenticeships to others. Despite the stigma associated with being an apprentice, I found that if you’re willing to put in the work and accept responsibility then you will be treated as a professional. Being able to return to work and apply lessons you learned in college is also very helpful. It allows the information to stay fresh in your mind as you put theory into practice very quickly compared to academic routes.” – Oliver Steele
To learn more about how a Digital Marketing Apprentice can make your team and business thrive, enquire now and we’ll get in touch to discuss in more detail.
