COURSE CONTENT
• Principles of market segmentation
• Principles of marketing strategy development
• Understand the legal, regulatory and ethical limits of the sales or marketing role
• Understand how to evaluate the e ffectiveness of a marketing strategy
• Understand the role and requirements of digital marketing
• Producing digital promotional content for business
• Understand the principles of search engine optimisation (SEO)
• Understand the principles of marketing research using the internet
• Understand the principles of digital marketing device and message design
• Understand how to use digital technology for marketing purposes
BENEFITS
- Achieve a nationally recognised Level 3 qualification
- Evidence your competency to employers
- Further your personal and professional development
- Learn at a time that suits you without the need to attend college
- Improve your efficiency
- Help reduce materials and resource costs
