Social Media is still fairly new and people are still getting used to using it. It’s mainly populated by millennials, with 90% of young adults having at least one social platform. A third of millennials say social media is one of their preferred channels for communicating with businesses. It’s becoming a lot more common now for businesses to use social media to drive their sales and engage with their customers. Social Media is helping businesses boost their sales, and even more companies are looking to hire someone to manage their social media.
Social Media jobs can be misunderstood and often seen as “just” someone being paid to scroll through Facebook, Twitter or Instagram. Universities are now incorporating Social Media skills into various degrees such as marketing and multimedia. The current, most direct route for young people to get a career in social media is through an apprenticeship or social media courses. This job role may entail a fair amount of scrolling through various social media platforms, but it’s all for a good reason.
It’s understandable that the phrase ‘Social Media’ makes people think of it as a recreational hobby, often with a sole purpose of entertainment. But what about the people putting the entertainment out there?
When you scroll through Facebook and see an advert from one of your favourite brands you probably don’t spend much time thinking about it. You may give it a like and not realise the amount of work that went behind that post. One post on social media takes many processes, from coming up with post ideas that will stand out in a sea of other ideas, figuring out the purpose of your post and then the creation and publication of it.
Marketing, PR, advertising, blogging and media creation all fall under social media for business. Doing social media for a business takes a professional and creative person, who’s going to be dedicated to representing the brand online and keeping up with what’s trending.
The beauty of social media marketing is that you can get the same reach and brand awareness that comes with above the line marketing while being able to target specific audiences and getting measurable results. All companies want to be able to connect with their audience and make potential customers existing customers, and this can be done by analysing results and engagement on social media. No one has mastered a perfect marketing technique, but with technology such as Google Analytics and Facebook Insights, it makes it much easier to see what is working online and what audience you are appealing to.
Jobs in social media are becoming more popular. Businesses are realising that they need someone who can market their business online while engaging with customers and creating a community. This is a career that needs to be taken seriously and have someone that can commit to being flexible, thinking with initiative and having a creative flair that will stand out.
Since Facebook became accessible to anyone over the age of 13 in 2006, it has since become the most popular social media platform with at least 60 million active business pages promoting their services worldwide. It’s become increasingly clear that social media is here to stay and it’s ever-evolving.
If you’re considering a career in social media, I would highly recommend that you get a start on your career now. Whether you’re currently an office assistant and want to contribute more to your company and show your worth or you’re currently looking for a new career start, now is the perfect time to apply for a Digital Marketer Apprenticeship to learn new skills and contribute massively to your brands’ growth.
If you’d like more information regarding our Digital Marketer Apprenticeship, or would like to find out about any apprentice openings fill in our contact form.