COURSE CONTENT
The course focuses on digital aspects of marketing and promotion – introducing topics such as Search Engine Optimisation, Mobile Apps and Social Media for business. The course will ignite new ideas on how to promote your business and create marketing campaigns through digital platforms and enable you to measure the effectiveness of these promotions, using analytics tools and tracking KPIs. By attending you will have a better understanding of email campaigns, new and emerging digital technologies, including use of Virtual Reality and Influencer Marketing. The course also covers vital topics such as GDPR, data protection and online reputation management.