Digital marketing can be a challenging but highly rewarding job. It allows you to use your creative skills and abilities to create online adverts which are then surfaced to a set group of people to draw them into a business, whether it be for a service or sale.

At The B2W Group our Level 3 Digital Marketing Apprenticeship gives you the skills to have a career within digital marketing. To give you a taste of a future career in digital marketing, we have created a blog that explores the 5 key skills all junior digital marketers need.

Let’s dive in….

1. Social Media expertise

With digital marketing, you will venture into the world of social media, learning about how the ads you see are made and why you see them. With this knowledge, you will then be able to go and create these adverts yourself and target them to your audience. You’ll learn what works on different social media platforms such as Instagram and Facebook, as opposed to other platforms such as Snapchat or LinkedIn. According to results back in February 2021 the demand for social media ads has increased by 45.9% within the past 12 months with the use of paid social media rising by 116.4%.

2. Create email campaigns

Consider how often you are encouraged to sign up to a website’s mailing list. This is because email marketing is a fantastic way to engage customers on a more personal level, directly on their phones or computers. With email campaigns, you will learn about what makes a good subject line and how to draw in the audience and convert them into a customer for your business. Most email marketing service platforms (such as Mailchimp) allow you to select who you want to target and it will send the email out on your behalf; all you need to do is structure the email and set up the target audience. This kind of automation is a key supporting function for any digital marker.

3. Creative design skills

As with traditional marketing digital marketing requires someone with creative skills. You need to make your advertising stand out and grab the attention of the audience. The ability to use basic creative platforms such as Canva, or even more technical programmes such as InDesign or Photoshop, is key to a digital marketer’s skillset.

4. Content writing

From micro-copy for product descriptions, social media content, blog content and website landing pages, the ability to write concise and engaging copy are essential with digital marketing.

Strong copywriting will engage a new customer, tell the story of your business, product, or service, and provide useful information or solutions to the customer’s problem. From there, strong content will re-engage customers and present your business or brand in the strongest light.

5. Data management

It’s vital to understand your business’s target audience and the data gathered throughout digital marketing campaigns. The more you know your customers, the more effective and relevant your marketing will be. For instance, for companies selling women’s perfume, knowing how to segment your audiences into men and women is key, as you will market your products in very different ways to each dataset. Just as important is a knowledge of GDPR and the laws and regulations around how to manage personal data.

Launch your career with a Digital Marketing Apprenticeship from The B2W Group

Our Level 3 Digital Marketing Apprenticeship equips you with the skills to pursue a career in digital marketing. As a Digital Marketer, you will design and implement campaigns across a variety of online and social media platforms. During the course, you will learn the fundamentals of digital marketing and put these into action with your employer, with one-to-one support from our industry experts skills coach.

On completion, you will typically move into the world of full-time employment as a Digital Marketer. Job roles include Marketing Assistant, Campaign Executive, Social Media Co-Ordinator, Content Creator, SEO Specialist. Learn more about our Digital Marketing Apprenticeship.

Learn more about our Digital Marketing Level 3 Apprenticeship here –