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2023 has started and digital technologies continue to become an integral part of all industries, as covered in our previous White Paper – 2023: The Year of the Digital Upskill | Skills for Growth in Greater Manchester | The B2W Group

The interconnectivity of digital media and technologies also present ample opportunities for a change of employment scenery. For example, a digital administrator position could feasibly lead to a digital marketing role, without the need for a steep learning curve. As these new toolkits fall into the “transferable skills” category, the future is undoubtedly digital.

These opportunities can present themselves on a regular basis if you are lucky enough. Plus, we are living in a world of uncertainty and having a core set of skills that can bend and transfer across multiple careers is a much safer bet than being an expert in something very niche.


The salary range for any digital job will vary due to the large spectrum of roles that fall under the “digital” banner. One insight that could help is to look at the average salary for digital marketing roles, as generally speaking the skills that can be applied in a digital marketing position cover anything relating to digital skills, and more. Given the repeated investments that the government are making into digital technologies, such as the Digital Skills for Growth initiative, any one of these roles will be a safe bet for a long term career. Below we have a quick rundown of some digital pathways – According to Glassdoor:

Cyber Security: £43,133
Cyber security is on the high end of the scale in terms of pay. This is due to the responsibility which comes with the role, as you will be an important aspect of maintaining the security of data. This could be important data and reports from within your workplace or ensuring customer data is protected.

Software Technician: £43,020
Another salary that is on the higher end, Software Technicians have a more all-encompassing role, similar in function to a System Administrator, Software Technicians would be involved in maintaining internal systems within a workplace. This could vary from simple things like installing programmes for employees, to developing and implementing systems from scratch.

Coder: £28,552
Working in Coding can be as much of a spectrum as digital technologies itself. Generally speaking though, you will be involved in either creating or maintaining all the moving parts that are behind the scenes. This could vary from webpage design to developing an advanced user interface for in-house systems.


IT Technician: £25,694
Though the salary isn’t as competitive as the other pathways an IT Technician role has a low barrier to entry compared to the other roles. You can apply for roles with as little as a Level 2 Certificate and a genuine interest in the field. The role would be around maintaining and helping colleagues with setting up and the use of various devices.

All in all, digital skills are worth investing time into even if you don’t want to specialise in a digital field, as in time digital technologies will become more integrated into every role. So what better time that now to invest some time into digital skills, with the increased attention brough to digital by government initiatives and the ever-advancing integration of technologies within all job roles?

If you would like to launch your journey into digital technologies then we have a number of courses to help you get there.

For unemployed learners:
Digital Skills | Pre-Employment Training | The B2W Group
This course has been designed to give you the essential knowledge and skills when it comes to using digital devices and software within the workplace. This new set of skills will give you the confidence and competence to pursue a career within the digital media or IT sector. This course has been designed by industry professionals to ensure that all information is relevant and up-to-date.

Skills Bootcamps UK | Government Skills Bootcamps Manchester | B2W Group
The B2W Group is delivering Skills Bootcamps in partnership with, sector experts Just IT. Bootcamp offers include Software Development, IT Technician and Data Analyst as part of a government initiative to tackle skills gaps across the country. They give employees the opportunity to gain skills to support their progression within their existing workplace and self-employed individuals the skills to gain new business opportunities. For those out of work, Skills Bootcamps build up sector-specific skills and offer a fast track to a guaranteed interview.

Digital Marketing Apprenticeships Manchester | Rotherham | The B2W Group
A Digital Apprenticeship gives you the chance to gain job-specific skills by working alongside experienced staff. You will benefit from 1-1 support with one of our expert skills coaches throughout your apprenticeship in order to launch your marketing career. You will master various essential skills such as design, coding, business and marketing principles, to a point where you can comfortably add value to a business and bring new and fresh ideas into the workplace.

Cyber Security Short Course UK | Software Development Short Courses | Data Technician Courses | B2W Group
This 3-week accredited course is designed to kickstart your future career in the digital world. You’ll gain valuable experience in digital marketing & social media, web development, programming, coding, games design, video & photo editing, IT & cyber security, and digital technology skills.


For employed learners:
Online Coding Courses Free | Crm Course Online | Power Bi Short Courses | B2W Group
This fully-funded 1-2 day bootcamp course is free to employed people living in Greater Manchester, and is specifically created for employees who wish to grow their essential business skills, providing the opportunity to upskill in areas such as Cyber Security, Digital Marketing, Data Analytics, Coding and Digital Transformation for Leaders and Managers.

The B2W Group has a fresh approach to transforming businesses by up-skilling their current staff or bringing an apprentice into the business to add a dynamic and dedicated individual to the team. All of our courses are available through various streams of government funding so are a cost-effective way to provide high-quality training within the workplace.

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