The B2W Group are pleased to introduce a new session from our very successful Digital Takeaway masterclass series. The Digital Takeaway masterclass series adopts a new approach to learning through short masterclasses hosted by our digital marketing expert skills coaches and industry professionals who we work alongside to develop their employee skills through apprenticeships.
Our industry experts may work in digital agencies or specialist industries using digital marketing skills to help drive their business using acquisition and retention strategies and digital channels to increase conversions and grow their business online.
Pay Per Click Marketing – or PPC – is becoming a more accessible medium for small businesses but is unfortunately largely misunderstood. It can be an intimidating landscape for newcomers, filled with abbreviations, acronyms & a plethora of technical babble. Fortunately, we have an industry expert to break down Paid Marketing into easier to digest chunks.
Kathryn Pearson is the Head of PPC at SEO Works. She has over ten years of experience in developing and managing paid media campaigns. Kathryn manages a wider team of Digital Marketing Executives and PPC specialists – depending on the requirements of the project. Kathryn’s day job includes working on strategic insights for campaigns, planning resources and delivery, ensuring the execution of strategy is on track, measuring results, and working with the wider teams to ensure timely delivery.
Developing a real strategic understanding is a key component for PPC marketing which undoubtedly comes with experience, making the knowledge delivered by industry experts even more valuable. This session will cover the fundamentals of PPC and importance of understanding different PPC Channels and will undoubtedly prove useful to aspiring and practicing marketers alike. There will also be a Q&A, so you can be sure any gaps in knowledge can be filled.
The session will be held on Monday the 15th of February 2021 & run for 2 hours. This session is completely free.
