The B2W Group caught up with one of our current apprentices, Alicia Edwards, to see how she is progressing in her apprenticeship programme.

Pre-Apprenticeship Training Programme

Alicia attended our pre-apprenticeship training programme, ‘Introduction to Digital Technologies’, in August 2019. During her time on this course, she learned key digital and employability skills that gave her a head start in a career in digital.

“The pre-apprenticeship training course allowed me to have insight into what an employer would be looking for such as potential interview techniques and how to present yourself whilst having an interview”

The programme also teaches IT skills which can be utilised within the workplace. Having a good standard of IT skills provides a great advantage to our learners, as employers are looking for ‘workplace ready’ candidates who understand IT and are already IT and tech savvy.  

Discovering Her Passion for SEO

“The pre-apprenticeship training programme gave me a real insight into digital and SEO which is where I got my unknown passion for SEO”.

Learning about different marketing and IT tools and techniques allowed Alicia to discover what she wanted to do before she started her new role, so she could find the perfect career choice for her. 

Website Store

By September, Alicia had secured a new position as a SEO Trainee with the Website Store and is completing a Level 3 Digital Marketer Apprenticeship with The B2W Group.

The Website Store provides bespoke web design and digital marketing across Manchester and Cheshire and Alicia joined their team to provide better search engine optimisation services for clients. Alicia has already developed her HTML and CSS skills and creates tailored content that will help get businesses noticed. 

During our visit to the Website Store office, we spoke with both Alicia and Charlie (Manager at The Website Store) about their experience with our digital programmes. Watch the video below to find out more


Apply for our Pre-Apprenticeship Training

If you’re interested in a career in digital and want to be prepared for your new role, you can find out more about our ‘Introduction to Digital Technologies’ here on our website. We currently offer this funded course in the North West and South Yorkshire areas.

Read About Other Learners at The B2W Group

Want to know more about our digital marketer apprenticeship? We have spoken to past and present learners about their experience at The B2W Group, and what you can expect from an apprenticeship in digital. 

Learner Profile: Tyler Hall

Tyler started his apprenticeship in November with Apothecary 87, a Barbers specialising in grooming products. Find out more about his experience.

Learner Profile: Josh Andrew

Josh joined Datacentreplus as a member of their growing marketing team a year ago. Over this time, he has developed his knowledge and skills in the digital marketing sector and proved his capability as a hardworking Digital Marketing Apprentice. Find out more about his experience.